Each month I’ll feature a lens that I discovered while exploring Squidoo.
There are many good lenses on Squidoo. When reading them, I look for the unique and good elements of the lens. Yet I’m often tempted to think about what I might do differently if it was my lens.
Not with this month’s catch. My Favorite Quotes by JRR Tolkien is the best lens I’ve discovered on Squidoo in many moons.
Lensmaster Greekgeek has crafted a personal tribute to one of her favorite authors, JRR Tolkien, focusing on Tolkien’s quotes. She explores the meaning behind each quote and how it relates to her (I loved the English teacher story).
The lens seems so simple but is very powerful. Greekgeek’s elegant use of language in her descriptions and the way she weaves a consistent flow through the intro, module titles, sub-titles and body are a lesson in good writing and lens crafting. She keeps everything focused. There’s nothing to distract the reader from the purpose of the lens. Best of all, the content is interesting.
I found this gem while reading Greekgeek’s blog post on using CSS with Squidoo’s new responsive design. She used it as an example of using CSS smartly to serve a functional purpose. In this case, for highlighting Tolkien’s quotes.
Enjoy, learn and have a Happy New Year!
Image credit: Jemimus, used under Creative Commons.
One benefit of writing good content is that your readers may want to share it. They’ll email it, like it on Facebook, Tweet it, or post a link to it somewhere. This has happened to several of my lenses and I’m always thrilled to see a new site show up in my Referrer stats. Usually, it’s from a forum or personal blog.
Other people sharing a link to your lens is good. It can generate traffic and helps you build credibility with the search engines. It’s even better when the link comes from a well known site.
This week I was surprised to find visitors coming to my how to play fantasy football lens from the NY Times website! It was an article on their Education blog about using fantasy football to teach quantitative analysis. They mentioned my lens as a good site for students to learn the basics of fantasy football. How cool is that?
That lens is nearly 6 years old and is one of my better lenses (my only LOTD). I invested a lot of time developing and writing the original content for it. And I continue to update it regularly. It’s cool to see that other people consider it helpful and worth sharing.
My lens building philosophy has long been to “build good quality lenses that interest you and that readers will find helpful and/or entertaining.” If a lens doesn’t inform, help or entertain a visitor, there’s no reason for them to share it.
So write good stuff.